Caitlin Clark’s picture sweating Gatorade is going viral.
Gatorade is leaning on Caitlin Clark to revive the company’s “Is It In You?” campaign.
Gatorade is leaning on Caitlin Clark and a few other superstars to revive its “Is It In You?” campaign.
On Wednesday, Gatorade unveiled an epic commercial narrated by Michael Jordan. It also features Josh Allen, A’ja Wilson, Jayson Tatum, and Sydney McLaughlin-Levrone.
Clark shared a shot from Gatorade’s latest campaign on Instagram. Unsurprisingly, it went viral in a matter of minutes.
(See picture above.)
Gatorade launches its biggest campaign ever, featuring Michael Jordan narrating the return of “Is It In You?”
The campaign will revive the tagline as well as the Gatorade-colored sweat seen in those ads from the ‘90s and early 2000s.
(via @Gatorade) pic.twitter.com/0tjdPokqn0
— Sports Business Journal (@SBJ) May 29, 2024
Clark scored 30 points last night. She is just getting started.
Phenomenal marketing with Caitlin Clark’s new Gatorade commercial. Basketballs bouncing, sneakers on the floor, the constant swishes of the net. Simplistic yet powerful. And the final shot, just as it hits the floor, bam, Gatorade logo. #WNBA #FeverRisingpic.twitter.com/YCNISoq9XP
— StatsBrad (@StatsBrad) May 15, 2024
Some said she wouldn’t make it in the WNBA.
But I was told her game wouldn’t translate https://t.co/vUcnVzCnoi
— Barstool Iowa (@BarstoolUIowa) May 29, 2024
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Clark had some adjustments to make. Plus she is playing in 2 consecutive seasons without a break. The coach will not be able to stop her. The league needs her.